When does hiring in Australia get toughest? New report sheds light
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Hiring managers in Australia can expect heightened competition for talent during the month of August, according to recent insights drawn from SEEK data. The report, which analyzed hiring trends throughout the year, reveals that August stands out as the most competitive period for employers in terms of available job postings. However, while the number of job ads increases in August, the number of applicants tends to be lower than other months, making it a paradoxical period for both employers and job seekers.
The insights from SEEK’s data indicate that August consistently sees more job advertisements than any other month, as businesses and governments assess staffing needs for the new financial year. During this time, many businesses recalibrate their workforce following annual performance reviews, and some staff members leave after receiving their bonus payouts. This turnover creates an increase in job opportunities. However, despite the high number of job ads, the report highlights that applications tend to be lower than in January, which is typically the peak month for job applications.
This trend creates a unique opportunity for job seekers during August, as the reduced competition for roles means fewer applicants vying for positions, even though the number of available job ads is high. The combination of high job availability and fewer applicants leads to an overall lower application rate per ad, providing a more favorable environment for candidates compared to other months.
In contrast, the report reveals that December sees the lowest number of job ads in Australia, with the public and school holidays in late December and early January making it more difficult to recruit and onboard new employees. The festive season generally slows down hiring activities, as businesses take time off and hiring processes are put on hold. However, hiring picks up again in January and remains elevated until April when the school holidays and Easter disrupt hiring patterns.
Interestingly, by industry, different sectors experience variations in their peak hiring months. For the Human Resources and Recruitment industry, May sees a surge in job ads, closely following the overall trend for hiring peaks across most industries. Retail and Consumer Products, however, displays a more unique seasonal pattern, with recruitment activities ramping up in August and continuing through to November. This seasonal increase in job ads is driven by the preparations for the peak retail sales periods, after which job ads decline in December.
Despite the high volume of job ads in August, the report notes that the number of applications tends to peak in January before gradually declining throughout the year. This reflects a trend where, although job ads fluctuate in line with seasonal patterns, applications do not mirror these changes in the same proportion. As a result, hiring managers may see fewer applicants per job ad in August, while the number of available positions remains at its highest.
In the HR and recruitment field, the report highlights December as the month with the highest application rates per job ad, while August sees the lowest. This disparity between the number of job ads and applications highlights the dynamic nature of recruitment cycles in Australia, where timing plays a crucial role for both employers and job seekers.
Overall, the report provides valuable insights for hiring managers and job seekers alike, emphasizing the need to strategically plan hiring efforts around these key seasonal trends. While August presents a competitive hiring landscape with more job opportunities, it also offers a unique chance for job seekers to secure positions with less competition.