TechHR
ex
L&D
UNPLUGGED
Sphere
About Us • Contact Us
People Matters ANZ
People Matters Logo
Login / Signup
People Matters Logo
Login / Signup
  • Current
  • Top Stories
  • News
  • Magazine
  • Research
  • Events
  • Videos
  • Webinars
  • Podcast

© Copyright People Matters Media Pte. Ltd. All Rights Reserved.

 

 

  • HotTopic
    HR Folk Talk FutureProofHR
  • Strategy
    Leadership Csuite StrategicHR EmployeeRelations BigInterview
  • Recruitment
    Employer Branding Appointments Permanent Hiring Recruitment
  • Performance
    Skilling PerformanceMgmt Compensation Benefits L&D Employee Engagement
  • Culture
    Culture Life@Work Diversity Watercooler SheMatters
  • Tech
    Technology HR Technology Funding & Investment Startups Metaverse
  • About Us
  • Advertise with us
  • Become a sponsor
  • Contact Us
  • Feedback
  • Write For Us

Follow us:

Privacy Policy • Terms of Use

© Copyright People Matters Media Pte. Ltd. All Rights Reserved.

People Matters Logo
  • Current
  • Top Stories
  • News
  • Magazine
  • Research
  • Events
  • Videos
  • Webinars
  • Podcast
Login / Signup

Categories:

  • HotTopic
    HR Folk Talk FutureProofHR
  • Strategy
    Leadership Csuite StrategicHR EmployeeRelations BigInterview
  • Recruitment
    Employer Branding Appointments Permanent Hiring Recruitment
  • Performance
    Skilling PerformanceMgmt Compensation Benefits L&D Employee Engagement
  • Culture
    Culture Life@Work Diversity Watercooler SheMatters
  • Tech
    Technology HR Technology Funding & Investment Startups Metaverse
Unveiling the truth behind the Gen Z vs Baby Boomers clash

News • 8th Aug 2023 • 2 Min Read

Unveiling the truth behind the Gen Z vs Baby Boomers clash

CultureLife @ Work

Author: Alyssa Navarro Alyssa Navarro
1.7K Reads
Have you ever heard the term, "ok boomer?" More often than not there are generational clashes between Generation Z and Baby Boomers. Let's find out why in this article.

Generational clashes between Gen Z and Baby Boomers are no secret, with each side often criticising the other's views and values. On social media, Gen Z hasn't shied away from expressing their unflattering opinions on Boomers, with countless videos, posts, and memes mocking the older generation. However, a groundbreaking study reveals that Gen Z's fixation on ranting about Boomers online might be more troubling than it seems.

The study by Reuben Ng and Nicole Indran from the National University of Singapore analyzed popular TikTok videos featuring hashtags like #Boomer or #OkBoomer. They discovered that 49.3% of these videos contained "ageist stereotypes." The phrase "OK Boomer," popularized in 2019, reflects widespread beliefs among younger people that Boomers hinder societal progress.

Among the 673 analysed videos, with a combined view count of 5.4 billion, 79% were related to "negative encounters with older adults." 58% criticised the values and beliefs of the older generation, and 40% depicted older adults antagonising the young. In over half of the videos, younger people stereotyped older adults as possessing values and beliefs that clashed with their more progressive goals concerning gender, sexuality, and race.

Many videos depicted younger people reenacting encounters where they were mocked by older adults for their youth. The creators frequently complained about being typecast as hypersensitive, narcissistic, or addicted to technology. The study suggested that negative attitudes toward Boomers may serve as a defense mechanism, with negative encounters significantly predicting negative age stereotyping.

Videos that portrayed older adults as "cold" were more likely to contain negative stereotypes, whereas videos depicting them as "warm," "friendly," or "sincere" were 43% less likely to feature negative stereotypes. Interestingly, in videos portraying older people as "warm," Baby Boomer was used as a demographic label rather than a derogatory term.

The study authors emphasised the need for raising public awareness about ageism as a form of prejudice, especially given recent findings that those championing gender and racial equality are more likely to endorse ageist views. They stressed that efforts should be made on all sides of the generational divide to build "intergenerational solidarity." Younger people should avoid homogenizing older adults and be exposed to counter-stereotypical examples of older adults who are friendly and warm.

The study also underlines the importance of tackling ageism against younger people, as ageism "cuts both ways." More research in this area is necessary to ensure that the needs and interests of younger generations are addressed in the global campaign against ageism.

As ageism continues to thrive on platforms like TikTok, it is crucial to celebrate aging and foster solidarity between generations. By 2050, the world will have over two billion older adults, making it essential to combat ageism and build a harmonious coexistence between generations.

Read More

Did you find this article helpful?


You Might Also Like

Pay gap data shows men outearning women by $28K

NEWS • 4th Mar 2025 • 4 Min Read

Pay gap data shows men outearning women by $28K

Compensation & BenefitsCulture#HRTech#HRCommunity
Top talent need flexibility, not competition

NEWS • 10th Feb 2025 • 2 Min Read

Top talent need flexibility, not competition

Culture#HRTech#HRCommunity#Flexibility
Tokyo moves to boost fertility with 4-day workweek

NEWS • 13th Dec 2024 • 2 Min Read

Tokyo moves to boost fertility with 4-day workweek

Culture#HRTech#HRCommunity#Wellbeing
NEXT STORY: Australian SMEs pay more attention to being family-friendly

Trending Stories

  • design-thinking-hr

    Skype is dead: Did Microsoft's leadership let a billion-doll...

  • design-thinking-hr

    Keeping the C-suite in the C-suite - how do we reduce execut...

  • design-thinking-hr

    Return to office: the legalities

  • design-thinking-hr

    The trust factor: Why modern leaders can’t afford to overl...

People Matters Logo

Follow us:

Join our mailing list:

By clicking “Subscribe” button above, you are accepting our Terms & Conditions and Privacy Policy.

Company:

  • About Us
  • Advertise with us
  • Become a sponsor
  • Privacy Policy
  • Terms of Use

Contact:

  • Contact Us
  • Feedback
  • Write For Us

© Copyright People Matters Media Pte. Ltd. All Rights Reserved.

Get the latest Articles, Insight, News & Trends from the world of Talent & Work. Subscribe now!
People Matters Logo

Welcome Back!

or

Enter your registered email address to login

Not a user yet? Lets get you signed up!

A 5 digit OTP has been sent to your email address.

This is so we know it's you. Haven't received it yet? Resend the email or then change your email ID.

People Matters Logo

Welcome! Let's get you signed up...

Starting with the absolulte basics.

Already a user? Go ahead and login!

A 5 digit OTP has been sent to your email address.

This is so we know it's you. Haven't received it yet? Resend the email or then change your email ID.

Let's get to know you better

We'll never share your details with anyone, pinky swear.

And lastly...

Your official designation and company name.