CSS Corp, a digital technology and customer experience (CX) services provider, has rebranded itself to Movate. 

The new brand identity symbolises the company’s transformation into a digital-led, people-driven organisation that helps ambitious, growth-oriented companies outperform through technology and human ingenuity, the company said in a statement on Wednesday.

The new name Movate is a combination of ‘Momentum’ and ‘Innovate.’ It represents the company’s philosophy of helping clients achieve great outcomes with speed and staying ahead of the time curve.The name also highlights the firm’s passion for solving complex challenges through the most innovative solutions. 

Movate’s rebranding is expected to be operationally complete by the end of the year when it will also unveil its new website, www.Movate.com. 

“We have come a long way in the last few years and have metamorphosed into a human-centered technology and experiences company. While our business has evolved dramatically to align with changing client needs and industry disruptions, it was important for us to also have an identity that clearly represents our tremendous transformation. We are excited to introduce a new name and brand identity that reflects our traction and future vision,” said Sunil Mittal, CEO at Movate.

The company’s headcount has doubled over the last three years. Responding to post-pandemic realities, Movate acquired Directly OnDemand, a gig-expert services platform, and now nurtures a network of thousands of gig experts across 60 countries speaking over 100 languages. 

"Movate has carved out a niche for itself in today's new age of digital-led value propositions for clients, and this has facilitated the company's substantial growth over the last few years. The new and modernized brand identity represents Movate's commitment to innovation and passion for powering enterprises with disruptive thinking and outcome-focused services,” said Sanjay Chakrabarty, managing partner of Capital Square Partners, a Singapore-based private equity firm with a controlling stake in Movate.

Established 26 years ago, the company provides digital CX and IT services for some of the world’s largest brands across business verticals such as technology, telecom, gaming, media, retail, CPG, and automotive among others.