A recent study conducted by UKG has uncovered a pressing issue among Australian retail workers: a significant portion feel inadequately equipped with the technology necessary to meet the daily demands of their roles. The survey of 252 workers reveals that many retail employees are not only seeking better technological tools but are also looking to artificial intelligence (AI) and automation as potential solutions to improve their work experience.

The findings indicate that 57% of Australian retail workers would like to utilize AI and automation more extensively in their jobs if it could enhance their daily operations. This desire reflects a growing recognition among retail workers and managers about the value of automation in enhancing productivity and maintaining a competitive edge in an increasingly demanding marketplace.

Among those seeking to integrate AI and automation into their workflows, there are specific areas of interest. The survey revealed that 57% of retail workers wish to use AI to improve staff management processes, particularly in automating time tracking, attendance, and leave accruals. Additionally, 51% of respondents expressed a desire to automate inventory management, while 48% sought to implement AI in scheduling processes. These findings highlight a clear trend: retail workers are eager to adopt technology that alleviates repetitive tasks and allows them to focus on more strategic responsibilities.

Despite the growing demand for AI and automation, many retail companies have yet to embrace these technologies. UKG's research suggests that this reluctance to adopt AI solutions may contribute to heightened levels of stress and burnout among employees. Approximately 25% of Australian retail workers reported feeling burnt out in their current roles, underscoring the urgent need for technological advancements in the sector.

Alex Catteau, Vice President of Sales in Australia and New Zealand at UKG, emphasized the importance of adopting AI and automation to improve the work environment for retail employees. “Our research has found that there is a desire in the Australian retail workforce to use AI to improve employees’ day-to-day experience at work," Catteau stated. He further explained that streamlining everyday activities can significantly reduce stress, burnout, and fatigue, which have become increasingly prevalent in the retail sector.

The implications of these findings are far-reaching. As retail continues to face intense competition and evolving customer expectations, companies that fail to integrate AI and automation risk falling behind. Implementing these technologies can not only enhance employee satisfaction and productivity but also improve overall business performance.

Catteau also noted that the shift toward automation is not merely a trend but a crucial evolution in the retail workforce landscape. “As we navigate the rapidly advancing AI landscape, it is evident that automation is not just a trend; it’s a crucial evolution in the retail workforce landscape. This shift addresses increasing numbers of those experiencing burnout or fatigue at work and positions retailers to thrive against competitors,” he said.