Microsoft is stirring controversy with a new tactic designed to promote its Bing search engine. Users searching for "Google" on Bing without signing into a Microsoft account are being presented with a page that closely resembles Google’s iconic homepage. The imitation includes a central search bar, a logo styled like a Google Doodle, and subtle text below the bar, echoing Google’s aesthetic.

In a further twist, Microsoft has reportedly programmed the page to scroll slightly, concealing the Bing search bar that would otherwise be visible at the top. This subtle manipulation creates the illusion that users are interacting with Google, not Bing—a move many see as deceptive.

This feature appears prominently for users setting up new PCs or using Microsoft Edge, where Bing is the default search engine. Observers note that the design is likely an attempt to retain users within Microsoft’s ecosystem and discourage them from switching to Google.

Google has not remained silent on the matter. Parisa Tabriz, head of Chrome, expressed her disapproval in a post on X (formerly Twitter). She accused Microsoft of employing underhanded tactics, writing, “Imitation is the sincerest form of flattery, but Microsoft spoofing the Google homepage is another tactic in its long history of tricks to confuse users & limit choice. New year; new low, Microsoft.”

This incident isn’t the first time Microsoft has drawn criticism for its aggressive attempts to promote Bing and its Edge browser. Past tactics have included:

• Modifying Chrome download pages to redirect users toward Edge.
• Injecting polls and pop-ups into websites to discourage users from switching to Google Chrome.
• Using intrusive system notifications resembling malware to push Bing as a preferred option.

A Question of Ethics in Tech Marketing

Microsoft’s approach has reignited discussions about ethical marketing practices in the tech industry. While Google also encourages users to download Chrome through prompts on its websites, its efforts are widely viewed as less aggressive. Critics argue that Microsoft’s actions blur the line between creative promotion and user manipulation, raising concerns about consumer choice and trust.

By replicating Google’s homepage design, Microsoft risks alienating users and drawing regulatory scrutiny. The tactic, while clever in execution, may backfire by amplifying public and industry skepticism about the company’s marketing methods.

This development serves as a reminder for users to remain alert to the subtle ways companies attempt to influence behavior online. For Microsoft, the challenge remains: how to boost Bing’s adoption without eroding its credibility in the process.

As competition between search giants continues to heat up, it’s clear that the stakes are higher than ever. Whether Microsoft’s gamble pays off or further damages its reputation will depend on how users—and competitors like Google—respond in the coming months.