PepsiCo Australia has announced a significant leadership change with the appointment of Alessia Taddei as Chief Marketing Officer (CMO) for ANZ Foods. Taddei’s new role will see her at the helm of PepsiCo’s marketing strategy across Australia and New Zealand, overseeing the full spectrum of marketing activities and guiding the company's food marketing teams and agency partners in the region.

Alessia Taddei’s promotion to CMO comes as a result of her extensive and impactful tenure at PepsiCo. Since joining the company nearly seven years ago, Taddei has been a driving force behind the growth and diversification of PepsiCo’s flagship brands, such as Smith’s, Red Rock Deli, and Bluebird. Her strategic leadership and innovative approach have played a crucial role in shaping PepsiCo’s market presence and driving brand success.

Kyle Faulconer, CEO of PepsiCo ANZ, praised Taddei’s contributions, noting that her category-first strategy has significantly influenced the company’s commercial and internal strategies. “With a category-first approach, Alessia has championed a number of efforts, both in our commercial strategy and internally across PepsiCo, that have now become models for other key PepsiCo markets,” Faulconer said. He further highlighted her role in strengthening PepsiCo’s Shopper Marketing function and building category strategies that deliver mutually beneficial solutions. Faulconer expressed confidence in Taddei’s ability to lead with creative excellence and continue accelerating the growth of PepsiCo’s iconic brands.

Taddei’s appointment as CMO also marks her entry into PepsiCo’s Executive Leadership Team, where she will serve as the functional leader for Marketing. This new role will position her to influence and shape the broader marketing strategy of the company, driving innovation and growth across the ANZ Foods sector.

In a statement about her new role, Taddei expressed enthusiasm and gratitude for the opportunity. “I am incredibly honoured that the business has tasked me with taking the marketing efforts to new heights across our iconic brands,” Taddei said. She acknowledged the ever-evolving marketing landscape and expressed excitement about the chance to drive bold ideas and impactful work. Taddei looks forward to collaborating with PepsiCo’s network of marketing professionals who bring deep expertise and strategic thinking to the table every day.

Taddei’s promotion comes at a time when PepsiCo continues to focus on expanding its presence and impact in the ANZ region. Her leadership is expected to play a key role in shaping the future direction of PepsiCo’s marketing strategies and strengthening the company’s position in the highly competitive food and beverage market.

The appointment of Alessia Taddei as CMO reflects PepsiCo’s commitment to nurturing internal talent and recognizing the contributions of its leaders. Taddei’s track record of success and her innovative approach to marketing are seen as valuable assets in driving the company’s continued growth and success in the ANZ region.

As she steps into her new role, Taddei will be responsible for steering PepsiCo’s marketing efforts to align with the company’s broader strategic goals. Her leadership is anticipated to bring fresh perspectives and creative solutions to the marketing challenges and opportunities facing PepsiCo in the ANZ market.

PepsiCo’s focus on driving growth and innovation in its marketing strategies underscores the importance of having strong leadership in place. With Alessia Taddei at the helm, the company is poised to continue its trajectory of success and maintain its position as a leader in the food and beverage industry.

Overall, Taddei’s appointment represents a significant development for PepsiCo ANZ Foods, bringing a wealth of experience and a proven track record of success to the role of Chief Marketing Officer. As PepsiCo looks to the future, Taddei’s leadership is expected to play a pivotal role in shaping the company’s marketing strategies and achieving its business objectives in the ANZ region.