Study also reveals that 10% of roles hired in 2024 are in job categories that didn’t exist in 2000, such as social media manager, data scientist, AI engineer, and sustainability manager.
In New Zealand, the most common impersonators among scammers were customer service representatives (38%), clients (29%), and suppliers or vendors (26%). The report further revealed that deepfake scams have grown on a global scale.
The survey highlights that around 25% of businesses regard re-platforming as a key strategy for modernisation. This statistic indicates a growing recognition of the need for technological upgrades and infrastructure enhancements to keep pace with industry standards.
The list is based on LinkedIn’s global member actions, focusing on employee growth, jobseeker interest, engagement, and how well startups attract talent from LinkedIn’s Top Companies list.