Work-life balance is perhaps the top priority for Generation Z, many of whom began their working lives with the hybrid model imposed by the pandemic, and also for Millennials, who have now reached an age where they are prioritising different aspects of their lives.

But flexibility is not the only thing on their minds when it comes to choosing a career offer. The possibility of learning, diversity, emotional well-being, connection with the world... many things define the universe of aspirations of these two generational groups.

Generation Z (Gen Z), born between the late 1990s and early 2000s, and Millennials, born between the early 1980s and mid-1990s, are separated by more than a decade yet show surprising similarities in their values and priorities. Together, they are reshaping the workplace and employer interactions with the workforce. Let's delve into what these generations seek in a job.

1. Purpose and Impact

Both Gen Z and Millennials place a significant emphasis on purpose-driven work. They are driven by the desire to make a meaningful impact in their jobs. According to a survey conducted by Deloitte, 77% of Gen Z respondents and 76% of Millennial respondents believe that businesses should have a positive impact on society.

2. Lifelong Learning Opportunities

In an era of rapid technological change, jobseekers understand the importance of continuous learning and upskilling. A report by the World Economic Forum states that 94% of business leaders believe employees will need to learn continuously throughout their careers. Jobseekers are seeking employers who provide opportunities for training, upskilling, and career development.

Dr. Michael Chen, an education and workforce development expert, emphasises, "Jobseekers are looking for employers who invest in their growth. Companies that prioritise ongoing learning and development will not only attract top talent but also retain it."

3. Work-Life Balance

Work-life balance remains a top priority for Gen Z and Millennials. They value flexibility in their work arrangements, including options for remote work and flexible hours. A study by the Harris Poll found that 85% of Gen Z and 86% of Millennials consider work-life balance essential when evaluating job prospects. 

4. Career Development

Career growth is crucial for both Gen Z and Millennials. They are willing to invest time and effort in advancing their careers. A report by LinkedIn highlights that 94% of Gen Z and 84% of Millennials are open to learning opportunities. Dr. Laura Turner, an education and career development specialist, emphasises, "These generations are looking for employers who offer clear pathways for career progression and invest in their professional development."

5. Inclusive and Diverse Workplaces

Diversity and inclusion are non-negotiable for Gen Z and Millennials. They seek workplaces that embrace different perspectives and backgrounds. A survey by the Pew Research Center reveals that 73% of Gen Z and 71% of Millennials believe diversity and inclusion are essential in the workplace. 

6. Technology and Innovation

Growing up in the digital age, Gen Z and Millennials are tech-savvy and innovation-focused. They are drawn to organisations that embrace technology and offer opportunities for innovation. According to a survey by the IBM Institute for Business Value, 84% of Gen Z and 77% of Millennials believe that technology can significantly impact their work. Dr. Mark Foster, a technology and innovation researcher, states, "These generations want to be part of forward-thinking companies that leverage technology for growth and efficiency."

7. Mental Health and Well-being

The mental health of employees is gaining increasing attention, and jobseekers are acutely aware of this. A study by the American Psychological Association found that 82% of jobseekers consider an employer's approach to mental health and well-being a crucial factor in their job search. Dr. Michael Chang, a mental health advocate, notes, "Jobseekers are prioritising their mental health more than ever. They want employers who support their well-being through policies and initiatives."

Gen Z and Millennials are reshaping the workplace with their emphasis on purpose, work-life balance, career development, diversity, and technology. Employers who understand and adapt to these priorities will be better positioned to attract and retain top talent from these generations in an increasingly competitive job market.