HiBob, the company behind the modern HR platform Bob, has announced the appointment of Anna Volkova as its Head of People and Culture for the Asia Pacific and Japan (APJ) region. This strategic hire underscores HiBob’s dedication to fostering a people-first culture while scaling its operations across one of the fastest-growing markets.

Anna Volkova brings a wealth of experience in HR leadership, having held senior roles at The Iconic, Kudosity, Westpac Group, and Brighte. Her career is marked by transformational achievements, including cultivating high-impact workplace cultures, developing leadership frameworks, and building high-performing teams.

Recognised for her strategic vision, Anna specialises in scaling businesses, embedding organisational culture, and enhancing leadership capabilities to support growth. Her passion lies in creating inclusive workplaces where employees thrive, focusing on engagement, retention, and overall organisational effectiveness.

Speaking on Anna’s appointment, Nirit Peled-Muntz, Chief People Officer at HiBob, emphasised the significance of her expertise in driving people and culture strategies. “Our primary objective at HiBob is to help businesses bring out the best in their people while understanding the building blocks behind success. With Anna’s extensive experience in building people-first cultures and fostering high-performing teams, she will play a pivotal role in supporting our growth across the region. Welcome aboard, Anna!”

Anna’s connection with HiBob extends beyond her new role, as she was previously a Bob customer. Reflecting on this experience, Anna shared: “HiBob’s culture and team were major drawcards for me. The platform itself addresses one of the biggest challenges I’ve encountered in past roles — accessing and utilising insights from data. Tools like Bob empower HR teams to move from operational management to becoming true strategic partners. I’m excited to bring this capability to life for our employees and clients.”

As Head of People and Culture, Anna’s goals include strengthening relationships with employees, customers, and the broader community. She aims to drive measurable improvements in employee experience, leadership effectiveness, and talent development. “Success to me in this role starts with the strength of the relationships I build and extends to tangible results in how we attract, develop, and retain top talent,” Anna added.

Anna’s appointment comes at a crucial time for HiBob as the company continues to expand in the APJ region. The HR tech platform is designed to transform traditional workforce management by offering actionable insights into critical aspects of HR, including recruitment, pay, workforce planning, and employee engagement.

HiBob’s mission to empower organisations with innovative tools aligns seamlessly with Anna’s expertise and vision. Her appointment reinforces the company’s commitment to enabling businesses to create thriving, people-centric workplaces while driving sustainable growth.

With Anna at the helm of People and Culture for APJ, HiBob is poised to strengthen its position as a leader in HR technology and continue delivering solutions that empower businesses to achieve their people-first goals.