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Deloitte acquires cloud specialist Magia Solutions for undisclosed sum

News • 22nd Oct 2021 • 2 Min Read

Deloitte acquires cloud specialist Magia Solutions for undisclosed sum

TechnologyFunding & Investment#MergersAndAcquisitions#Hiring

Author: Ajinkya Salvi Ajinkya Salvi
4.2K Reads
Magia’s executive team – Steve Solomon, Peter Crew, Surend Dayal and Chris Hinds – will become Deloitte consulting partners.

Deloitte has announced the acquisition of Oracle Cloud consultancy Magia Solutions to bolster its professional services offerings. The Perth-based consultancy was founded by Steve Solomon and Peter Crew in 2006 and traded under the name SDS Group until 2014, after which the company rebranded to Magia Solutions.

The move comes on the heels of Deloitte's latest acquisition after it snapped up asset management advisory firm Bluefield last week, continuing a string of recent acquisitions among the Big Four.

According to the company’s statement, Magia’s executive team Steve Solomon (CFO), Peter Crew (CTO), Surend Dayal (CEO) and Chris Hinds (COO) will become Deloitte consulting partners. The team will formally join Deloitte on 15 November.

Magia Solutions CEO Surend Dayal said: "This is such an exciting opportunity for the Magia business and our people, and real recognition of what Steve Solomon and Peter Crew have achieved in terms of their vision, strategy, and delivery of services. Magia started consulting around Oracle E-Business Suite, and analytics in particular. When Oracle made the shift to SaaS, we initially focused on CX. Then in 2019, we consciously went back to our roots and focused on ERP Cloud as well as CX and PaaS, and found a specialist space in the market."

Dayal added that Magia hopes to join forces with a bigger Oracle Operator later on. The firm is also excited to be joining an organisation like Deloitte, with whom they have a collaborative relationship that exhibits a cultural and strategic fit. 

Magia employs a staff of 75 in Perth, Brisbane, Sydney, Canberra, and Melbourne and has been an Oracle partner since 2017. It offers consulting, implementation, training, and support services across ERP, HCM and CX modules.

Deloitte Australia CEO Adam Powick described the local market for Oracle Cloud services as “very strong” and said it had significant growth potential.

"We are continually looking for opportunities to build our local Oracle and broader technology team capability and are really excited about welcoming Steve, Peter, Surend and Chris and their talented team to Deloitte," Powick said.

"With the addition of the Magia team, Deloitte will be a local market leader in Oracle Cloud services with one of the deepest skill sets in the country. We really like the cultural and professional fit of our two organisations and are very much looking forward to what we can achieve together in the market."

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