TechHR
ex
L&D
UNPLUGGED
Sphere
About Us • Contact Us
People Matters ANZ
People Matters Logo
Login / Signup
People Matters Logo
Login / Signup
  • Current
  • Top Stories
  • News
  • Magazine
  • Research
  • Events
  • Videos
  • Webinars
  • Podcast

© Copyright People Matters Media Pte. Ltd. All Rights Reserved.

 

 

  • HotTopic
    HR Folk Talk FutureProofHR
  • Strategy
    Leadership Csuite StrategicHR EmployeeRelations BigInterview
  • Recruitment
    Employer Branding Appointments Permanent Hiring Recruitment
  • Performance
    Skilling PerformanceMgmt Compensation Benefits L&D Employee Engagement
  • Culture
    Culture Life@Work Diversity Watercooler SheMatters
  • Tech
    Technology HR Technology Funding & Investment Startups Metaverse
  • About Us
  • Advertise with us
  • Become a sponsor
  • Contact Us
  • Feedback
  • Write For Us

Follow us:

Privacy Policy • Terms of Use

© Copyright People Matters Media Pte. Ltd. All Rights Reserved.

People Matters Logo
  • Current
  • Top Stories
  • News
  • Magazine
  • Research
  • Events
  • Videos
  • Webinars
  • Podcast
Login / Signup

Categories:

  • HotTopic
    HR Folk Talk FutureProofHR
  • Strategy
    Leadership Csuite StrategicHR EmployeeRelations BigInterview
  • Recruitment
    Employer Branding Appointments Permanent Hiring Recruitment
  • Performance
    Skilling PerformanceMgmt Compensation Benefits L&D Employee Engagement
  • Culture
    Culture Life@Work Diversity Watercooler SheMatters
  • Tech
    Technology HR Technology Funding & Investment Startups Metaverse
Job loyalty on the decline: Are Gen Z less committed to long-term employment?

Story • 6th Sep 2023 • 3 Min Read

Job loyalty on the decline: Are Gen Z less committed to long-term employment?

Employee Engagement

Author: Gabriela Paz Y Miño Gabriela Paz Y Miño
7.7K Reads
Digital wizards known as Generation Z are known for their sense of individuality and craving for growth. Flexibility, feedback, and freedom are the keys to winning their loyalty in the workplace.

Why is job loyalty the last thing on the minds of the new generation of employees?

Younger generations, like Millennials and Generation Z, have a different perspective on work compared to previous generations. They grew up in the digital world, where they feel right at home with any kind of digital device. Their fluency in technology and unique skills make them invaluable for businesses to stay competitive in the evolving landscape of new technologies and Artificial Intelligence. However, this new generation also possesses a sense of individuality, mobility, and immediacy that may not align with traditional notions of long-term work engagement with a single company.

According to a report by the Oliver Wyman Forum, cited by Fast Company, Generation Z workers, while considering themselves loyal to their company (70%), are still actively or passively looking for new jobs. One possible explanation could be that Generation Z views employment as transactional, a means to an end to earn money and pursue their passions outside of work, rather than finding meaning in their career. This pragmatic approach to work may result in reduced job loyalty compared to previous generations.

READ MORE | What Bill Gates would advise his younger self

Similar trends are observed in Spain, where a study on generational mix in Spanish companies showed that baby boomers are the most loyal, with a strong commitment to work and job stability. In contrast, Generation Z, the most idealistic and independent generation, shows a higher inclination towards starting their own businesses (54.5%) compared to millennials (18.5%) and baby boomers (10%).

Growing up in a digital environment and experiencing the virtual work environment during the pandemic has also shaped the younger generation's attitudes towards work. They are accustomed to flexible working methods, including remote work, flexible schedules, and virtual team interactions. As a result, building job loyalty and corporate culture values may be more challenging in teams that have never met face-to-face on a regular basis.

So, what can employers do to cultivate and maintain job loyalty among the new generation of talents?

Employers need to understand that traditional factors such as salary, flexibility, and stability may not be sufficient to create a sense of belonging in younger employees. While these factors are important, three key aspects are particularly appealing to the new generation:

Growth and development opportunities

Young employees aspire to rapid professional growth and value training programs, coaching, mentoring, and tutoring. A company that offers clear growth paths is attractive to them, and they are more likely to stay if they see opportunities for their professional advancement.

READ MORE | How Gen Z can change the workplace for the better

Feedback

The younger generation is used to immediate feedback in the digital age, and regular, constant, and constructive appraisal of their work is highly valued. Keeping channels open for feedback and creating a culture of honest and transparent communication is crucial for their engagement.

Autonomy and flexibility

Freedom to work with individual schedules and remotely, while meeting objectives and deadlines, is highly valued. Micro-management is seen as outdated, and autonomy in organizing their own routines is appreciated.

Generation Z may seem to have different priorities and preferences compared to previous generations, but creating a positive, diverse, respectful, and growing work environment can foster a sense of belonging and engagement among them.

When they find a company that aligns with their values and offers opportunities for growth, they are more likely to stay and give their best. After all, job loyalty may be approached differently by the new generation, but it can still be nurtured through understanding and adapting to their unique perspectives.

Read More

Did you find this article helpful?


You Might Also Like

Creating a culture of workplace civility

STORY • 23rd Apr 2025 • 4 Min Read

Creating a culture of workplace civility

Employee Engagement#MentalHealth
Handling bereavement: HR’s role in the human duty

STORY • 2nd Apr 2025 • 3 Min Read

Handling bereavement: HR’s role in the human duty

Employee Engagement
Gen Z and Total Rewards: Preparing for the Future

STORY • 21st Mar 2025 • 6 Min Read

Gen Z and Total Rewards: Preparing for the Future

Employee RelationsEmployee EngagementTalent Management#RedefiningRewards#Future of Work#AdaptableHR
NEXT STORY: How to nurture trust in remote work

Trending Stories

  • design-thinking-hr

    Skype is dead: Did Microsoft's leadership let a billion-doll...

  • design-thinking-hr

    Keeping the C-suite in the C-suite - how do we reduce execut...

  • design-thinking-hr

    Return to office: the legalities

  • design-thinking-hr

    The trust factor: Why modern leaders can’t afford to overl...

People Matters Logo

Follow us:

Join our mailing list:

By clicking “Subscribe” button above, you are accepting our Terms & Conditions and Privacy Policy.

Company:

  • About Us
  • Advertise with us
  • Become a sponsor
  • Privacy Policy
  • Terms of Use

Contact:

  • Contact Us
  • Feedback
  • Write For Us

© Copyright People Matters Media Pte. Ltd. All Rights Reserved.

Get the latest Articles, Insight, News & Trends from the world of Talent & Work. Subscribe now!
People Matters Logo

Welcome Back!

or

Enter your registered email address to login

Not a user yet? Lets get you signed up!

A 5 digit OTP has been sent to your email address.

This is so we know it's you. Haven't received it yet? Resend the email or then change your email ID.

People Matters Logo

Welcome! Let's get you signed up...

Starting with the absolulte basics.

Already a user? Go ahead and login!

A 5 digit OTP has been sent to your email address.

This is so we know it's you. Haven't received it yet? Resend the email or then change your email ID.

Let's get to know you better

We'll never share your details with anyone, pinky swear.

And lastly...

Your official designation and company name.