Automation and robotics manufacturing company, Addverb Technologies, has announced its expansion in the US market.
With a 100% subsidiary office in the US, the company's entry will be led by Mark Messina, who has joined as the CEO of Addverb Technologies, USA. Messina carries two decades of experience in building, developing and scaling global engineering, manufacturing, and operations for organizations like Philips, Amazon Robotics and others.
Messina will be assisted with Luke Lee, who has joined as the head of marketing – Americas, with more than 10 years of experience in business development and marketing across the technology brands such as Hai Robotics, Geek+.
With a corporate office in Texas, Addverb plans to set up an experience center in San Diego. It will give the customers an immersive brand experience and help them develop automation use cases for their businesses.
With this move, the Noida-based company is strengthening its global expansion efforts and enhancing its competitive positioning.
Before expanding its business in Texas, Addverb Technologies had expanded its wings in Australia, Singapore, and European markets in 2021.
"Expansion in the US is a significant step for Addverb Technologies. We have been looking forward to this moment for some time. So far, we have witnessed a strong appetite for robotic solutions in every international market we have ventured into. We expect a similar response from the United States that caters to the world's largest consumer market. We aim to fully exploit the potential across the US markets, providing an end-to-end product portfolio powered by AI, machine learning, deep learning, computer vision and IoT, which will streamline warehousing and factory operations," said Sangeet Kumar, CEO, Addverb Technologies.
"We are delighted to onboard Mark and Luke as their appointment is an important step forward in our continuing efforts to strengthen and scale the business in the US. We hope that the duo will take Addverb Technologies to new highs, making it the mark for robotic solutions," he added.
“Addverb caters to a variety of needs that include both fixed and flexible automation solutions. By designing and manufacturing our own hardware and software, Addverb has been able to design and deliver some very innovative, efficient, and flexible solutions for customers across different industries and geographies. I look forward to working with the entire team and executing their expansion plans, building Addbverb Technologies brand name across the country," said Messina.
The company plans to announce its entry into the market with MODEX, the premier supply chain event in the US, scheduled from March 28, 2022 to March 31, 2022 in Atlanta. A live demo of Addverb's flagship products in action at the event will provide the visitors with a chance to experience the power of automation.
Addverb Technologies announced a strategic partnership with Reliance Industries earlier this year. The multinational conglomerate invested up to $132 million in Addverb Technologies. Prior to RIL's investment, Addverb had raised around $11 million in Series A and pre-series funding, led by Jalaj Dani, co-promoter of Asian Paints, taking its total funding close to $143 million since its inception in June 2016.