Internet giant Yahoo has made two key leadership appointments at their company. They have elevated John McNerney to Senior Director of Platforms for APAC and also elevated Dan Richardson as Head of Data for APAC, as per the company's release.
“These leadership changes will position us to capitalize on rising opportunities as we drive the next chapter of growth in APAC. Richardson and McNerney have a proven track-record in their respective domains. Their leadership, expertise and experience will be invaluable for our evolution, as we double down on driving value for partners and customers in the region,” said Paul Sigaloff, Vice President, Head of APAC, Yahoo.
In his previous role at the 24 years old company, McNerney was Director of Platforms, Australia and New Zealand(ANZ). As part of his tasks, he will headline the team that oversees the commercial and technology strategy underpinning Yahoo’s ad platforms and unified ad tech stack, and kick-start Yahoo’s omnichannel capabilities across flourishing channels like CTV and DOOH across the region.
Dan Richardson was previously Head of Data for ANZ. In his newly expanded role, he will lead Yahoo's data solutions and commercial strategy for APAC. Richardson’s responsibilities will include developing omnichannel partnerships, audience insights, segmentation, testing and implementation strategies for APAC. His larger mandate will be to strengthen Yahoo’s market-leading data proposition in the region, especially relevant as advertisers look to connect the dots in a cookie-less world.
APAC has been a key growth driver for Yahoo’s advertising business globally. Under McNerney’s leadership and Richardson's expertise, Yahoo will build on the growth and demand for its ad tech solutions in the region. Recently as part of their restructuring, Yahoo had also hired a new Chief Diversity and Culture Officer.