HubSpot, the customer relationship management (CRM) platform for scaling companies, has appointed Dan Bognar as Vice President of Sales and Managing Director for the JAPAC region.

Bognar’s role will see him driving business growth in partnership with HubSpot’s JAPAC leadership in marketing, sales and services, and leading HubSpot’s sales organisation.

Bognar has joined HubSpot with a track record of more than three decades of technology sales, business consulting and leadership experience gained through his work at Salesforce and DocuSign, where he’s held positions as Executive Vice President & Chief Operating Officer and JAPAC Group Vice President of Sales and General Manager, respectively.

“JAPAC is a vital growth market for HubSpot, and Dan brings significant experience across both the channel and enterprise segments and across multiple geographies. This experience, combined with his successful track record will be crucial as we continue to grow and partner with brands like Agoda, LJ Hooker, Sendle, Vinomofo and Humanitix. We’re incredibly proud and excited to welcome Dan to the team. He brings sophisticated cross-functional expertise to HubSpot that will be instrumental in aligning our flywheel teams and delighting our JAPAC customers,” says Christian Kinnear, Chief Sales Officer (CSO) at HubSpot.

“Throughout my career, I’ve always been focused on helping scaling businesses unlock their full potential, and this philosophy mirrors HubSpot’s mission to help businesses grow better. So, joining the team was an easy decision for me and felt like the right next step. I am truly humbled to be able to lead the fast-growing JAPAC region and look forward to connecting with our customers, partners and employees,” says Bognar.

The global CRM market is projected to reach AU$217B by 2029.