London-based creative transformation company WPP today appointed Rose Herceg as president, Australia and New Zealand.

Herceg was previously chief strategy officer of WPP AUNZ, which became a wholly owned part of WPP in 2021.

In her new role, which aligns with the country leadership structure in other major markets, Herceg will lead WPP’s business in Australia and New Zealand, supporting agency CEOs, promoting WPP’s collective capabilities and bringing together people and resources on behalf of clients.

Chris Rollinson, previously chief financial officer, becomes chief operating officer, and Tim Matheson will lead WPP’s technology strategy in the market as chief technology officer.

Herceg was the founder of Pophouse, one of Australia’s leading agencies for innovation, social trends and business strategy, which she sold to STW Group in 2007. She joined STW as a strategic consultant, and became Chief Strategy Officer of WPP AUNZ following the WPP merger with STW in 2016.

In this role, she has led client-facing activity at the WPP level, helping to deliver the company’s integrated offer of communications, experience, commerce and technology across its network of agencies. She has supported many WPP agencies in successful pitches for new clients, including The Commonwealth Bank of Australia, Bankwest, Star Entertainment Group and Vodafone.

Herceg is also the author of three books on business leadership and innovation, and is one of Australia’s leading social forecasters and futurists.

 “Rose is among the industry’s most respected leaders and I am delighted she has taken up this important role in one of our largest markets worldwide. We have fantastic agencies and thousands of talented people in Australia and New Zealand, and Rose’s job is to help them thrive so they can do great work for our clients. Her extensive marketing and agency experience, as well as a collaborative leadership style, will ensure we bring the best of WPP to our clients,” said Mark Read, CEO of WPP.

 “Our people and agencies are what makes WPP the industry leader. I am so excited to have the opportunity to work with them to continue building a culture of loving what we do and always reaching for outstanding results. I’m also thrilled to be working alongside Chris and Tim – two of the finest colleagues anyone could hope for – and all our fantastic agency CEOs,” said Herceg on her appointment.