Pixellot appoints Dean Anglin to lead AI-driven expansion across Australia and New Zealand

Pixellot is strengthening its presence in the Australian market with the appointment of Dean Anglin as Chief Commercial Officer for Australia and New Zealand, a move the company hopes will accelerate the rollout of its AI-based sports production technology. Anglin, who will step into the role on 5 January 2026, is well known in Australia’s sporting circles for his work in the national expansion of NBL1 and for his long-standing relationships across community and professional basketball.

Alongside his appointment, Pixellot is preparing to introduce a new AI-as-a-Service (AIaaS) model tailored for schools, clubs and grassroots associations. The offering, which has already gained significant traction in the United States, enables organisations to automate match production, tailor content for families and fans, and share in the revenue generated from streamed events. The model is built around a per-player charging structure, a format the company says aligns well with how community sport is organised in Australia.

The announcement comes shortly after Pixellot extended its five-year partnership with US-based PlayOn Sports, reinforcing its focus on advancing technology for youth and community competitions. In the US, Pixellot now operates across more than 9,000 schools and produces over half a million events each year.

Early interest in Australia is emerging, with organisations such as Hockey Australia, Netball New Zealand and Queensland’s Southern Districts Spartans among the first adopters of the platform.

Pixellot CEO Doron Gerstel said the company’s expansion into Australia marks “a new chapter in how technology partners collaborate with sporting organisations”, highlighting that the AIaaS model offers both operational efficiency and new commercial pathways.

Anglin said he was eager to bring the technology to more clubs and schools, emphasising that community athletes deserve the same visibility and opportunities available to elite programmes. “There’s huge potential here,” he said. “If we can help organisations capture and share more of these moments, we lift the whole ecosystem.”