A major leadership shake-up is underway at Kia Australia, with longtime CEO Damien Meredith stepping aside after more than a decade leading the brand’s local operations, as reported by Car sales.
From June 1, 2026, chief operating officer Dennis Piccoli will take over as CEO, while Meredith transitions into an advisory role to support the handover.
Sales surge
Meredith’s tenure transformed Kia Australia from a growing challenger brand into a dominant force in the local automotive market.
When he took charge in May 2014, Kia sold 28,005 vehicles annually. By 2025, that figure had climbed to a record 82,105 units, marking a 193 per cent rise.
A defining moment of his leadership came with the introduction of Kia’s seven-year warranty, a move that reshaped buyer expectations across Australia’s car industry and strengthened the brand’s reputation.
Meredith also spearheaded the launch of the Kia Tasman ute, Kia’s ambitious entry into Australia’s ultra-competitive ute market.
Final chapter
The Tasman programme became one of the biggest projects of Meredith’s final years as CEO, although he is unlikely to witness the vehicle’s long-term commercial performance from the top role.
Before joining Kia Australia, Meredith spent more than two decades within the Hyundai Motor Group, including senior positions at Hyundai Motor Company Australia.
Away from the industry, he is also known as a dedicated supporter of the North Melbourne Kangaroos.
“In business and in life, I’ve always said care is the most important word,” said Meredith.
“For me, finding motivated people who care and building a strategy with them has been the most rewarding aspect of my time at Kia. That, and building and maintaining a strong relationship with our dealer network.”
“Now, I look forward to staying connected in an advisory role and ensuring a smooth transition with Dennis as the new CEO.”
Next phase
Piccoli steps into the CEO role during a critical period for Kia Australia, as the company expands its electrified vehicle range and pushes further into the ute segment.
He previously served as Kia Australia’s Head of Sales before becoming COO and has also held roles with General Motors and Hyundai.
Growing pressure
The leadership transition comes as competition intensifies across the Australian automotive market.
Chinese brands continue gaining ground, while stricter emissions regulations under Australia’s NVES framework are increasing pressure on carmakers.
Despite the changing landscape, Kia says it remains confident about continuing the momentum established under Meredith’s leadership.