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Entain cuts up to 10% of its workforce in Australia and New Zealand as cost pressures mount

• By Abhinav Bakshi
Entain cuts up to 10% of its workforce in Australia and New Zealand as cost pressures mount

Entain has started another round of layoffs across Australia and New Zealand, in what amounts to one of its largest restructuring efforts in the region. The company has said it will trim about 10% of its local workforce, a reduction that could touch as many as 120 positions, as it works to rein in expenses and tighten its operating model.

The latest reductions come on the heels of earlier actions that saw about 60 employees let go and another 60 placed under consultation. The company has been steadily unwinding parts of its local strategy, including stepping back from its Entain Venues approach and pausing Racing Club initiatives, signalling a shift in where it intends to invest. While the cuts are expected to touch most business areas, Entain noted that its AML and safer gaming teams will remain unaffected.

According to reports, the group is working toward a cost-saving target of roughly $60 million. Alongside the workforce changes, Entain is also said to be reviewing the future of certain sponsorship agreements and reassessing day-to-day expenses as it works to streamline operations. A spokesperson described the company’s aim as building a “win, but not at all costs” culture—an effort to sharpen its commercial focus while keeping compliance at the forefront.

The organisation is simultaneously navigating a high-profile regulatory battle with AUSTRAC. The case centres on 17 high-risk customer accounts that collectively moved more than AUD 152 million through Entain’s platforms. In a recent filing, the company acknowledged past shortcomings but emphasised the extensive improvements it has made to its internal controls in recent years. It framed the earlier failings as misjudgements rather than deliberate breaches.

As Entain repositions itself across Australia and New Zealand, industry analysts expect further operational adjustments as the company balances cost discipline with regulatory expectations.