FUJIFILM Business Innovation Australia has announced the appointment of Yoshinori Nagata as Managing Director and Head of Oceania Sales Operations.
He succeeds Yasuyuki Matsumoto, who will transition to a global leadership role in Tokyo within the FUJIFILM Business Innovation Group, focusing on expanding the organisation’s overseas solutions business.
Nagata brings more than 30 years of experience within Fujifilm Business Innovation, having held senior leadership roles across sales, international marketing, and corporate and business strategy in Japan and the wider Asia-Pacific region. Most recently, he served as Deputy of the Business Solutions Business Group in Japan, where he played a key role in advancing the company’s shift towards solutions-led offerings.
His appointment comes at a pivotal time for Fujifilm BI Australia, as the organisation continues to evolve to support customers navigating increasingly complex digital, security and workflow challenges, while driving innovation in integrated, future-ready solutions.
"I am honoured to lead FUJIFILM Business Innovation Australia into its next chapter," said Nagata. "Australia represents a key market in our global operations, known for its innovation and early adoption of new technologies.
“Building on the strong foundation established by Matsumoto, Former Managing Director, FujiFilm, we are well positioned to continue our growth and transformation. My vision is to further deepen our customer partnerships, accelerate our digital transformation initiatives, and position FUJIFILM BI as the go-to partner for organisations seeking to thrive in an increasingly complex digital age.
“We will focus on expanding a range of transformative technology solutions while maintaining our commitment to sustainable outcomes in line with our Fujifilm Group Purpose of Giving Our World More Smiles.”
Matsumoto reflected on his tenure, said, “It has been a privilege to lead FUJIFILM Business Innovation Australia through a period of meaningful transformation. I am proud of the progress our team has made in evolving our business, and I am confident that Nagata-san's leadership will continue to build on this momentum and guide the organisation toward a strong and sustainable future.”
In his new global role, Matsumoto will focus on addressing key business solutions challenges faced by organisations worldwide.
“I look forward to continuing to work with our Australian teams in my new role, as we tackle critical issues around the complexity of modern work tools, and exciting opportunities to accelerate business transformation,” he added.
Fujifilm Business Innovation Australia remains focused on helping organisations make practical progress with technology, strengthening and automating critical business processes across the country.