Bleisure: How the blend of business and leisure is shaping modern work trends

Never mix business and pleasure. This maxim, which seemed unquestionable in its logic, has not escaped unscathed from the profound transformations in the concept and modalities of work, especially since the pandemic.  

Now, not only is it permitted (with its limits, of course), but it is also encouraged by companies themselves, as a way of motivating their teams, encouraging commitment and well-being, but beware! without losing sight of productivity.

Bleisure, the new trend of combining business travel with leisure and tourism stays for work teams, is becoming increasingly popular. Of course, each time is clear and defined, but it is no longer ‘demonized’, such as extending a business trip to see a destination. Or taking advantage of a hotel's corporate rates to stay a little longer on your own. Or combine work and leisure activities as part of the company's schedule. In short, there are many possibilities.

Traditionally, office picnics and excursions have served as opportunities for employees to bond outside of the workplace. However, the latest trend elevates these outings by incorporating elements of luxury, thereby enhancing camaraderie and engagement beyond mere business interactions.

The concept of bleisure involves integrating leisure activities into business trips, allowing employees to unwind and recharge while maintaining their professional commitments. This approach is gaining traction across various companies, from blue-chip giants to small and medium-sized enterprises (SMEs). Business leaders recognize the value of offering employees a respite from work-related stress, fostering a more relaxed and productive work environment.

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Fighting burnout

Combining work with leisure can help reduce burnout by providing employees who are a key asset to a conglomerate with a chance to recharge their energy batteries without taking extended time off. This sentiment resonates with many employees who find that bleisure trips not only improve their mental well-being but also strengthen their relationships with colleagues and superiors.

Bleisure vacations offer a unique opportunity for employees to build confidence and develop professionally in a more informal setting.  

Activities during bleisure trips can range from golf getaways and spa sessions to yoga retreats and cultural excursions. These experiences not only provide a much-needed break from routine but also create a sense of unity among employees and executives. 

Bleisure travel, combining business with leisure, has become increasingly popular, especially in the wake of the COVID-19 pandemic. Advances in technology and the rise of teleworking have made it easier for employees to enjoy the destinations they visit for business purposes. Flexible working hours allow for better time management, making it possible to blend work and leisure seamlessly.

The benefits of bleisure travel are numerous. Employees enjoy cost-effective travel experiences, often extending their trips to explore new destinations. This practice not only enhances their personal fulfillment but also boosts their overall happiness and productivity at work. 

Companies that embrace bleisure travel see increased employee satisfaction, loyalty, and improved business outcomes. According to the Bleisure Report by Bridge Street Hospitality, 83% of respondents spent time exploring their business trip destinations, with many bringing family members along to share in the experience.

Despite its growing popularity, some employers remain skeptical about the mix of leisure and work. However, the success stories and positive employee feedback suggest that bleisure is here to stay, offering a modern approach to business travel that benefits individuals and companies alike.

The hospitality industry adapts to bleisure

The hospitality industry is also evolving to meet the growing demand for bleisure travel. Traditionally, business trips involved quick, high-stress travel with limited opportunities for relaxation. However, the rise of bleisure has transformed this landscape, compelling hotels and resorts to adapt their offerings to cater to both professional and personal needs.

Hotels are increasingly providing amenities that cater to both work and leisure. High-speed Wi-Fi, well-equipped business centers, and meeting rooms are standard, ensuring that guests can maintain productivity. Concurrently, luxury leisure facilities such as spas, fitness centers, and gourmet restaurants offer a way to unwind after a day of meetings. Resorts are adding co-working spaces that blend seamlessly into relaxing environments, allowing guests to switch effortlessly between work and leisure.

To attract bleisure travelers, many hotels are creating customized packages that combine business essentials with leisure activities. These packages might include discounted rates for extended stays, access to local attractions, and curated experiences such as guided city tours, cooking classes, or wellness retreats. By offering these tailored options, hotels not only enhance the guest experience but also encourage longer stays, benefiting their bottom line.

In addition, understanding the need for flexibility, hotels are adapting their check-in and check-out times to accommodate the irregular schedules of bleisure travelers. Early check-ins and late check-outs are becoming more common, allowing guests to maximize their time both for work and exploration. Some establishments offer day-use rooms or hourly bookings, providing options for travelers who need a space to work or rest for a few hours between engagements.

In several places, hotels are even partnering with local businesses and tour operators to offer experiences that appeal to bleisure travelers. These partnerships enable guests to explore the local culture, cuisine, and attractions more deeply. From wine-tasting tours and cultural workshops to adventure sports and eco-tourism activities, these curated experiences add significant value to the stay, making it memorable and enriching.

Advantages of Bleisure:

1. Enhanced Employee Well-being: Bleisure allows employees to recharge and unwind, reducing burnout and stress.

2. Improved Work-Life Balance: Combining work with leisure enables employees to spend more quality time with family and friends.

3. Increased Productivity: Employees return to work with renewed energy and creativity, boosting overall performance.

4. Strengthened Team Dynamics: Bleisure trips foster stronger relationships and camaraderie among team members and with senior management.

5. Professional Development: Informal settings during bleisure trips provide opportunities for candid conversations and networking.

6. Cost-effective Travel: Employees can explore new destinations and experiences without incurring significant additional costs.

7. Higher Employee Satisfaction and Loyalty: Companies that offer bleisure opportunities see increased employee happiness and commitment.

8. Positive Impact on Hospitality Industry: Hotels and resorts benefit from the demand for high-quality leisure activities integrated with business stays.

Disadvantages of Bleisure:

1. Potential for Reduced Work Hours: Some employers worry that integrating leisure with work may decrease overall productivity.

2. Perceived Inequity: Employees who do not participate in bleisure trips might feel left out or undervalued.

3. Blurred Boundaries: Combining work and leisure can make it difficult for employees to fully disconnect from their professional responsibilities.

4. Increased Costs for Employers: Providing luxurious leisure activities during business trips can be expensive for companies.

5. Management Challenges: Coordinating and planning bleisure trips that meet the expectations of all participants can be complex and time-consuming.

6. Skepticism from Traditional Employers: Some companies may resist adopting bleisure due to concerns about its impact on work culture and efficiency.

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