Montu, Vow, and more: LinkedIn reveals Australia’s leading startups of 2024
LinkedIn, one of the world’s largest professional network, has just announced its 2024 Top Startups Australia list, highlighting the country’s most promising young companies. This annual ranking identifies the startups where professionals most want to work, and it showcases companies that are not only growing rapidly but also pioneering innovative solutions to reshape their industries. From lab-grown meat to digital wills, these startups are driving the future of their respective fields.
The list is generated based on the actions of LinkedIn’s 1 billion members globally, focusing on four key factors: employee growth, jobseeker interest, member engagement with the company and its employees, and how effectively these startups attract talent from LinkedIn’s flagship Top Companies list. To qualify, companies must be headquartered in Australia, be fully independent and privately held, employ at least 30 full-time employees, and be no older than five years.
1. Montu
- Full-time headcount: 830
- Headquarters: Melbourne
- Founded: 2019
- Key Skills: TypeScript, SASS, Mobile Applications
- Common Roles: Software Engineer, Patient Care Coordinator, Account Manager
- Primary Functions: Engineering, Healthcare Services, Operations
Montu has taken the lead in Australia’s burgeoning medical cannabis industry. Through its telehealth platform, Alternaleaf, Montu connects patients with qualified doctors, making it easier for Australians to access medical cannabis. Montu’s impressive growth can be attributed to its innovative approach to healthcare services and its mission to reshape the medical cannabis market. By integrating telehealth with cannabis, the company is breaking barriers in the industry and helping more people access treatment with ease.
2. Eucalyptus
- Full-time headcount: 200+
- Headquarters: Sydney
- Founded: 2019
- Key Skills: Social Media, Mobile Applications, Public Health
- Common Roles: Software Engineer, Product Manager, Customer Support Specialist
- Primary Functions: Healthcare Services, Marketing, Operations
Eucalyptus, a telehealth platform, serves patients across four main brands, each focusing on specific areas such as contraception, fertility, skincare, men’s health, and sexual wellness. The startup's growth has been driven by its ability to make healthcare more accessible, blending healthcare services with technology and marketing strategies. By simplifying the process of seeking medical advice and treatment, Eucalyptus is improving the healthcare experience for Australians.
3. ProcurePro
- Full-time headcount: 40
- Headquarters: Brisbane
- Founded: 2020
- Key Skills: User Interface Design, TypeScript, Cascading Style Sheets (CSS)
- Common Roles: Software Engineer, Customer Experience Manager
- Primary Functions: Engineering, Customer Success and Support, Business Development
ProcurePro focuses on digital transformation in the construction industry, helping firms manage and consolidate procurement processes on a single platform. This Brisbane-based startup has rapidly gained traction by streamlining procurement, a traditionally complex process. As more firms embrace digital tools for operational efficiency, ProcurePro is well-positioned to drive innovation in construction.
4. Heidi Health
- Full-time headcount: 62
- Headquarters: Melbourne
- Founded: 2021
- Key Skills: Python, React.js, Research Skills
- Common Roles: Software Engineer, Product Manager, Content Manager
- Primary Functions: Engineering, Healthcare Services, Marketing
Heidi Health, based in Melbourne, is changing the way medical practitioners handle administrative tasks. Their AI tool automates tasks such as writing clinical notes, case histories, and referral letters, allowing medical professionals to focus on patient care. By reducing the burden of paperwork, Heidi Health is not only improving workflow efficiency but also enhancing the overall healthcare experience for both practitioners and patients.
5. Constantinople
- Full-time headcount: 90
- Headquarters: Sydney
- Founded: 2022
- Key Skills: MATLAB, Machine Learning, Python
- Common Roles: Software Engineer, Product Manager, Software Engineering Manager
- Primary Functions: Engineering, Product Management, Operations
Constantinople provides an all-in-one software and operational platform that banks can use to manage customer service, banking products, operations, compliance, and anti-money laundering. In a highly regulated sector like banking, this startup is giving financial institutions the tools they need to operate efficiently while staying compliant. Its innovative approach to simplifying complex banking operations has made it a standout in fintech.
6. Vow
- Full-time headcount: 92
- Headquarters: Sydney
- Founded: 2019
- Key Skills: Microbiology, Cell Culture, Molecular Biology
- Common Roles: Manufacturing Technician, Software Engineer, Manufacturing Associate
- Primary Functions: Operations, Research, Engineering
Sydney-based Vow is leading a food revolution by producing lab-grown meat products. By using animal cells to grow meat in laboratories and factories, Vow is addressing sustainability and ethical concerns associated with traditional meat production. Their technology has the potential to revolutionize the global food industry by reducing the environmental impact of meat farming and offering a more ethical alternative to animal slaughter.
7. Ofload
- Full-time headcount: 138
- Headquarters: Sydney
- Founded: 2019
- Key Skills: Third-Party Logistics (3PL), Freight, Freight Forwarding, Air Freight
- Common Roles: Business Development Manager, Product Manager, Transportation Manager
- Primary Functions: Operations, Business Development, Purchasing
Ofload is transforming Australia’s logistics industry by digitizing trucking fleets to create a more sustainable and efficient supply chain. By connecting companies with shippers and carriers, Ofload is helping to streamline logistics while minimizing carbon footprints. This innovation is vital in an industry facing increased demand for eco-friendly solutions.
8. Howatson+Company
- Full-time headcount: 135
- Headquarters: Sydney
- Founded: 2021
- Key Skills: Television, Advertising, User Experience (UX)
- Common Roles: Director of Business Development, Creative Director, Manager of Sales
- Primary Functions: Business Development, Arts and Design, Marketing
Howatson+Company, a full-service advertising agency, has grown rapidly since its founding in 2021. Known for its creative campaigns and innovative marketing strategies, the company is reshaping how brands connect with their audiences. By merging creativity with cutting-edge technology, Howatson+Company has set itself apart as a leader in Australia’s advertising industry.
9. Zeller
- Full-time headcount: 260
- Headquarters: Melbourne
- Founded: 2020
- Key Skills: Kotlin, Android Development, JavaScript
- Common Roles: Software Engineer, Account Executive, Mobile Application Developer
- Primary Functions: Engineering, Sales, Marketing
Zeller is a financial services startup providing small and medium-sized businesses with the tools to accept payments, manage finances, and make transactions seamlessly. By simplifying financial processes for businesses, Zeller is helping them to thrive in a competitive marketplace. The startup’s solutions are particularly attractive to business owners seeking to manage payments and financial data more efficiently.
10. Safewill
- Full-time headcount: 40
- Headquarters: Sydney
- Founded: 2019
- Key Skills: Social Media, CSS, Marketing Strategy
- Common Roles: Partnerships Manager, Account Manager, Software Engineer
- Primary Functions: Business Development, Customer Success and Support, Marketing
Safewill is an end-of-life planning platform that helps users create digital wills more easily. By simplifying the complex process of estate planning, Safewill is making it easier for people to prepare for the future. As Australia’s population ages, the need for accessible end-of-life planning tools is growing, and Safewill is stepping up to meet that demand.
The full top 20 list of 2024 LinkedIn Top Startups in Australia is available here.
Insights from LinkedIn Australia
Cayla Dengate, LinkedIn Australia Career Expert, emphasised how the 2024 Top Startups list showcases the strength of Australia’s entrepreneurial ecosystem. “These companies are creating jobs, attracting investors, and driving industry transformation across multiple sectors,” said Dengate. “The list helps Australian professionals discover the most exciting emerging companies and provides valuable insights for those looking to grow their career in a dynamic environment.”
Dengate also offered tips for those seeking to work at startups:
- Adopt a Growth Mindset: Startups evolve rapidly and value adaptability. Demonstrate your intellectual curiosity and passion for continuous learning during interviews.
- Highlight Culture Fit: Research the company's culture and emphasize your ability to collaborate effectively within dynamic teams.
- Demonstrate Critical Thinking: Creativity and problem-solving are highly valued in startups. Showcase how you have used strategic thinking to overcome challenges.
- Showcase Passion: Startups are mission-driven and seek candidates who share their vision. Show genuine enthusiasm for their industry and products.
Australia’s top startups are creating waves across multiple industries, from healthcare and logistics to fintech and food tech. These emerging companies are not only contributing to economic growth but are also redefining how we live and work. With their focus on innovation, sustainability, and accessibility, these startups are paving the way for a new era of industry transformation in Australia. As the nation continues to support entrepreneurship and cutting-edge solutions, the future looks bright for both startups and the professionals who help them thrive.