From struggle to success: reviving employee engagement in Australia
A concerning trend in the Australian workplace landscape is the notable decline in employee engagement. Though most Australian employees report feeling engaged, overall satisfaction is trailing behind global benchmarks.
There's a call to rethink the employee experience, emphasising a more human-centred approach where employees feel valued and can be themselves. HR leaders prioritise enhancing employee experience, with engagement surveys as key tools for assessment.
Mercer's five-year data underscores the importance of aligning Employee Value Proposition (EVP) and Employee Experience (EX) to drive engagement. Despite sustained engagement during the pandemic, employees in Australia show decreased motivation and satisfaction, posing retention risks. With voluntary turnover at 10.2%, addressing low engagement is crucial to mitigate talent loss.
Employee engagement plays a pivotal role in achieving business objectives and should be a top priority for your company. Engaged employees are more optimistic, productive, and team-oriented, improving business outcomes such as higher retention rates, increased productivity, and lower absenteeism. However, many companies struggle to maintain meaningful employee engagement levels, hindering hiring and workforce management outcomes. Therefore, prioritising employee engagement initiatives can make a significant difference.
READ MORE | Effective strategies for reducing employee turnover
Engagement levels and comparisons
The intricacies of Australia's workplace engagement landscape offer valuable insights into employee engagement trends and challenges. Despite approximately 75% of Australian employees feeling engaged at work, this figure falls slightly below global and Asia-Pacific (APAC) averages. However, Australia fares better than specific regional counterparts, including Singapore, Hong Kong, and Japan.
Challenges in employee-manager relationships
One prominent challenge highlighted in the data pertains to employee-manager relationships. Over five years, there has been a noticeable decline in positive responses regarding the value of diverse ideas and the accessibility of immediate managers. This trend could be attributed to the permanent shift to hybrid work arrangements, where maintaining effective communication and connection between managers and their teams becomes increasingly complex.
The crucial role of career development
This underscores the pivotal role of career development in fostering employee engagement. Australian employees strongly desire opportunities to reach their full potential within their organisations. However, only 40% feel they have adequate prospects for advancement, which is significantly lower than their counterparts across the APAC region. This discrepancy highlights the importance of organisations prioritising career growth initiatives and providing clear pathways for professional development to enhance employee satisfaction and commitment.
Positive signs: trust and inclusion
Amidst challenges, there are positive signs concerning trust and inclusion within Australian workplaces. A notable majority, 84% of employees, demonstrate high motivation to exceed expectations, while 88% agree that their companies actively support diversity in the workplace. Moreover, there is a sustained sense of pride among employees, with 82% expressing satisfaction with their association with their respective companies since 2019.
Management responsiveness to feedback
This highlights the increasing significance of management's responsiveness to feedback from employees. Many Australian employees recognise management's constructive use of survey data, signalling a shift towards a more employee-centred approach. This trend emphasises the importance of conducting regular employee listening sessions to improve the EVP and enrich the daily experiences of employees in the workplace.
READ MORE | Employee incentives and bonuses at Australian companies
Enhancing Australia's workplace engagement
While Australia's workforce exhibits commendable levels of engagement, there are notable challenges that organisations must address to optimise employee satisfaction and productivity. Fostering stronger employee-manager relationships, prioritising career development opportunities, and promoting trust and inclusion are essential to creating a thriving workplace culture. Additionally, embracing a proactive approach to employee feedback and incorporating insights into organisational strategies can lead to continuous improvement and sustained employee engagement.
To improve engagement, it's essential to understand the factors influencing it. We've identified eight key factors impacting employee engagement in the workplace:
1. Building trust with employees
Trust between employers and employees is fundamental for fostering engagement. When employees trust their company, they're more likely to engage meaningfully. For instance, if employees believe their feedback is valued and acted upon, they're more inclined to participate in initiatives like workplace surveys or interviews. To cultivate trust, prioritise transparent communication and fairness in all workplace dealings.
2. Aligning with personal values
Today's workforce, particularly younger generations, seeks alignment between personal values and company missions. Creating a mission that resonates with employees' values can enhance engagement. Environmental, social, and governance principles, such as diversity and climate change initiatives, can be common ground for companies and employees.
3. Building effective leadership
Leadership significantly influences engagement levels. Managers, in particular, play a crucial role in promoting or hindering engagement. Companies must invest in selecting and training effective managers who can foster engagement through communication, recognition, and support. Regular communication and feedback sessions are vital, especially during change or uncertainty.
READ MORE | Stress levels in Australian workplaces among the highest
4. Cultivating pride in work
Employees seek purpose and belonging in their roles. Establishing clear team goals and recognising individual contributions can foster a sense of pride and engagement. This is particularly important in remote or hybrid work settings where collaboration may be challenging. Managers play a key role in providing feedback and recognition to deskless workers, ensuring they feel valued.
5. Creating a safe work environment
Safety at work is crucial for employee engagement. Engaged employees experience fewer workplace incidents, improving productivity and job satisfaction. Companies must prioritise safety measures and ensure effective communication channels for employees to report concerns. Leadership responsiveness to safety issues enhances trust and engagement.
6. Enhancing employee experience
Employee engagement is intertwined with the overall employee experience. While engagement focuses on emotions and commitment, the employee experience encompasses the entire journey within the company, from recruitment to departure. Companies should develop strategies to foster engagement at each stage of the employee experience, emphasising communication and support.
7. Clarifying job roles
Clarity in job roles is essential for engagement. Misalignment between job descriptions and actual responsibilities can lead to confusion and disengagement. Managers must ensure employees understand their roles and responsibilities, especially during organisational changes. Clear communication about job expectations enhances employee satisfaction and productivity.
8. Investing in personal growth
Employees value opportunities for career development and training. Companies that invest in employee growth demonstrate commitment and foster engagement. Establishing transparent career development programs and providing training opportunities can increase employee engagement and loyalty. Regular measurement of engagement levels and feedback mechanisms are essential for gauging effectiveness and making necessary adjustments.
As talent scarcity and the skills gap continue to challenge businesses, investing in employee engagement is critical for long-term success. By nurturing a culture of engagement, you can enhance employee satisfaction, boost productivity, and drive business growth.