Not FaceTime, Gen Z employees prefer face-to-face interaction at workplace: UKG

Despite the stereotype of Gen Z as a digital-first generation, new research commissioned by UKG and conducted by YouGov reveals a surprising preference among young Australian workers for face-to-face communication over digital methods. 

This study, surveying 1,021 Australian workers, uncovers the deep value Gen Z places on human connection in the workplace, which goes beyond the convenience of digital communication tools.

In today’s digital age, where instant messaging, emails, and video conferencing dominate workplace communication, Gen Z workers in Australia are bucking the trend. The survey found that 42% of Gen Z workers prefer face-to-face communication, significantly outpacing preferences for email (18%), instant messaging (15%), text (12%), telephone (9%), and video conferencing (4%).

This preference for in-person interaction is not merely about convenience but reflects a deeper desire for genuine and meaningful human connections. A striking 80% of Gen Z respondents stated that they have much stronger relationships with colleagues they see in person. This highlights the importance of human interaction for this generation, even though many of them started their careers during the pandemic when remote work was the norm.

Despite beginning their professional journeys in a time of heightened digital communication, Gen Z places a high value on human connection, particularly regarding mentorship and career advancement. The survey found that 80% of Gen Z workers prefer to discuss company happenings in person rather than via virtual channels. This demonstrates the generation's understanding that face-to-face interactions can play a crucial role in their professional growth and success.

While digital platforms offer numerous benefits, they can also create barriers to clear and effective communication. The UKG study found that more than 60% of Gen Z respondents admitted to experiencing miscommunications at work due to reliance on email or other digital communication tools. Furthermore, 48% of Gen Z workers find it difficult to speak up or contribute during video conference meetings, underscoring the limitations of purely digital interaction.

This issue is particularly pronounced among employees in larger businesses with over 200 employees, where 57% of Gen Z workers reported difficulties in contributing during virtual meetings. These findings suggest that while digital communication tools are essential, they can sometimes hinder effective interaction and engagement, particularly for younger employees.

Gen Z also shows a proactive approach to resolving workplace conflicts. When problems arise, 45% of Gen Z workers prioritize an in-person meeting with the concerned party before turning to digital methods. This preference highlights their understanding that hiding behind a keyboard won’t fix conflicts and that face-to-face communication is often more effective in resolving issues.

Despite the challenges posed by digital communication platforms, Gen Z is not deterred. The UKG study found that this young workforce is the most likely to recognize and pursue training initiatives to refine and enhance their communication skills. An impressive 69% of Gen Z respondents acknowledged that their company offers training courses in communication, compared to 65% of Millennials, 45% of Gen X, and 37% of Baby Boomers.

This proactive approach showcases Gen Z's resilience and determination to overcome the complexities of hybrid and remote work. They are actively seeking opportunities to improve their communication skills, ensuring they can navigate the evolving landscape of work effectively.

Aaron Throne, Vice President & Managing Director for Australia, New Zealand, and Southeast Asia, commented on the study’s findings: “While often characterized as a generation glued to their screens, Gen Z champions the enduring power of face-to-face interaction in the workplace. They recognize that meaningful connections and true collaboration are forged in person, not through pixels.”

Throne emphasized the drawbacks of digital-first communication despite its conveniences. “Our research has found that despite virtual meetings and instant messaging allowing us the convenience of working from the comfort of our own homes, there are some drawbacks to this digital-first communication. However, Gen Z is not succumbing to these challenges; instead, they are showcasing their resilience and determination by actively seeking opportunities to sharpen their communication skills and get ahead.”

“As we navigate the evolving landscape of work, let’s not overlook the value of human connections and follow in the footsteps of Gen Z, who are paving the way for a more connected, hybrid workplace,” Throne added.