Expansion strategy: Sequoia Capital divides into three groups, covering China, ASEAN and India, US, and Europe

Peak XV Partners is the new branding for Sequoia Capital's South-east Asia and India business, as the venture capital firm divides into three distinct entities.

The China operations of Sequoia Capital will be referred to as HongShan in English, while the US and Europe business will continue to operate under the Sequoia name. According to a press release by Peak XV, all three operations have been established as separate entities from the beginning, with autonomous decision-making.

Over time, as the firm grew, there have been instances of brand confusion and conflicts within the portfolio due to divergent strategies across the various businesses. As a result, the leaders of each business have made a collective decision to become fully independent in order to better cater to the needs of founders and limited partners (LPs).

“Our firm will continue to be managed by the present leadership team, and will continue to invest from the most recently raised set of funds focused on India and South-east Asia,” said Shailendra Singh, managing director of Peak XV.

Peak XV Partners will be responsible for managing a portfolio worth over US$9.2 billion, spread across 13 different funds. Leading the investment team are 11 managing directors, each with an average tenure of 12 years at the firm, who will play a crucial role in effectively managing these funds.

The newly established venture capital firm will continue to invest in various stages of funding, including seed, venture, and growth, with a specific focus on sectors such as cybersecurity, software-as-a-service, fintech, and consumer industries. Additionally, the firm aims to enhance and reinforce its Surge and Spark programs as part of its new organisational structure.