Marketplacer appoints new CPO and CTO

Marketplacer, according to media reports, appoints Doug McIver as Chief Product Officer and Tal Rotbart as Chief Technology Officer.

“Marketplacer’s technology needs have grown exponentially along with our customer base. We continue to be hyper-focused on innovation and growth and are bringing an aggressive vision to life fueled with stellar talent,” said Jason Wyatt, Founder, Marketplacer. 

Doug McIver joins Marketplacer as Chief Product Officer, based out of Los Angeles. McIver has spent the past two decades driving the product development of innovative commerce solutions at software companies including ProfitLogic, Magento, eBay, Oracle and Adobe. His experience ranges from early stage startups to enterprise companies. He joins Marketplacer from his most recent position at Adobe. He had a successful 12-year run that saw the company go through numerous transitions, including eBay and Adobe acquisitions. Most recently, McIver was in charge of Adobe’s growth strategy, focusing on their Experience Cloud growth and commercial field teams.

In the newly-created role of Chief Product Officer, McIver will be responsible for developing Marketplacer’s platform capabilities and supporting the growth of newer markets, including North America. In addition, he will focus on developing the product strategy and roadmap to drive innovation and address the needs of both current and prospective customers.

Tal Rotbart will be joining the company’s headquarters in Melbourne, Australia, and responsible for forging the ongoing technology direction and development of the Marketplacer platform, including reinforcing its engineering, infrastructure and cybersecurity. In addition, he will focus on supporting the international partner network as Marketplacer continues its expansion in North America.

He is a seasoned software architect, engineer and strategist with extensive experience scaling technology organisations for dynamic, fast growth. He joins Marketplacer with more than 25 years of experience in the IT industry and was most recently Chief Technology Officer at PageUp. He owned all aspects of product strategy and management, development, usability, quality, security, and operations in this role.