TechHR
ex
L&D
UNPLUGGED
Sphere
About Us • Contact Us
People Matters Logo
Login / Signup
People Matters Logo
Login / Signup
  • Current
  • Top Stories
  • News
  • Magazine
  • Research
  • Events
  • Videos
  • Webinars
  • Podcast

© Copyright People Matters Media Pte. Ltd. All Rights Reserved.

 

 

  • HotTopic
    LeadersSpeak
  • Strategy
    Leadership Csuite StrategicHR EmployeeRelations
  • Recruitment
    Employer Branding Appointments Permanent Hiring Recruitment
  • Performance
    Skilling PerformanceMgmt Compensation Benefits L&D Employee Engagement
  • Culture
    Culture Life@Work Diversity Watercooler SheMatters
  • Tech
    Technology HR Technology Funding & Investment Startups Metaverse
  • About Us
  • Advertise with us
  • Become a sponsor
  • Contact Us
  • Feedback
  • Submission Guidelines

Follow us:

Privacy Policy • Terms of Use

© Copyright People Matters Media Pte. Ltd. All Rights Reserved.

People Matters Logo
  • Current
  • Top Stories
  • News
  • Magazine
  • Research
  • Events
  • Videos
  • Webinars
  • Podcast
Login / Signup

Categories:

  • HotTopic
    LeadersSpeak
  • Strategy
    Leadership Csuite StrategicHR EmployeeRelations
  • Recruitment
    Employer Branding Appointments Permanent Hiring Recruitment
  • Performance
    Skilling PerformanceMgmt Compensation Benefits L&D Employee Engagement
  • Culture
    Culture Life@Work Diversity Watercooler SheMatters
  • Tech
    Technology HR Technology Funding & Investment Startups Metaverse
Meta empowers marketers with AI-powered ad creation and performance prediction tools

News • 12th May 2023 • 1 Min Read

Meta empowers marketers with AI-powered ad creation and performance prediction tools

TechnologyBusiness#HRCommunity#HRTech

Author: Samriddhi Srivastava Samriddhi Srivastava
5.1K Reads
Meta's AI tools will produce varying ad texts for different target audiences and create different background images based on the words given. In the previous three quarters, Meta's revenue had declined for the first time ever, but last month, it reported an increase in revenue.

In this era of advanced technology, major tech companies are incorporating AI to improve their performance. Meta platforms are now providing marketers with AI tools to create more effective advertisements.

On Thursday, the company launched the "AI Sandbox" for advertisers to experiment with preliminary versions of features that utilise AI technology. 

The tools will first produce various ad texts for different target groups, create alternate background images based on the given words, and automatically adjust ad images to accommodate platform changes, according to the company's blog post.

Starting in July, Meta plans to gradually expand access to the AI tools by working with a small group of advertisers to test them.

Meta, the parent company of Facebook and Instagram, has launched a new AI-based model named "Meta Lattice" that allows businesses to predict the performance of ads using a larger data set. According to the company, in early tests on Instagram, the technology has increased performance for advertisers.

Meta has been facing pressure to revive growth in its primary digital advertising business. The company announced last month that its revenue had increased, following three consecutive quarters of decline - its first-ever sales decrease.

The Q1 report indicates a potential end to a challenging period during which an uncertain economic climate led to a decrease in marketer spending and Apple's iOS privacy changes reduced the effectiveness of ads on smartphones.

Meanwhile, the broader tech industry has been striving to meet the increasing demand for AI-based technology from clients, investors, and analysts. Specifically, growth-focused digital advertisers have been eager for tools that can aid in the efficient creation of ads and boost their performance.

Read More

Did you find this article helpful?


You Might Also Like

Twitter vs Meta: New CEO ready for battle

NEWS • 24th May 2023 • 1 Min Read

Twitter vs Meta: New CEO ready for battle

Technology
Apple implements ChatGPT restrictions for employee

NEWS • 19th May 2023 • 1 Min Read

Apple implements ChatGPT restrictions for employee

Technology#HRCommunity#HRTech
Google's Duet AI brings ease to email drafting

NEWS • 15th May 2023 • 2 Min Read

Google's Duet AI brings ease to email drafting

Technology#HRCommunity#HRTech
NEXT STORY: Elon Musk announces resignation as Twitter CEO, eyes Linda Yaccarino as successor

Trending Stories

  • design-thinking-hr

    Amazon to Walmart: 12 firms that restricted employee use of ...

  • design-thinking-hr

    CEO Musk encourages layoffs in tech industry, drawing from T...

  • design-thinking-hr

    Leaked Q&A unveils Zuckerberg's bittersweet goodbye as Meta'...

  • design-thinking-hr

    Top 3 mistakes global companies make when onboarding employe...

People Matters Logo

Follow us:

Join our mailing list:

By clicking “Subscribe” button above, you are accepting our Terms & Conditions and Privacy Policy.

Company:

  • About Us
  • Advertise with us
  • Become a sponsor
  • Privacy Policy
  • Terms of Use

Contact:

  • Contact Us
  • Feedback
  • Submission Guidelines

© Copyright People Matters Media Pte. Ltd. All Rights Reserved.

Get the latest Articles, Insight, News & Trends from the world of Talent & Work. Subscribe now!
People Matters Logo

Welcome Back!

or

Enter your registered email address to login

Not a user yet? Lets get you signed up!

A 5 digit OTP has been sent to your email address.

This is so we know it's you. Haven't received it yet? Resend the email or then change your email ID.

People Matters Logo

Welcome! Let's get you signed up...

Starting with the absolulte basics.

Already a user? Go ahead and login!

A 5 digit OTP has been sent to your email address.

This is so we know it's you. Haven't received it yet? Resend the email or then change your email ID.

Let's get to know you better

We'll never share your details with anyone, pinky swear.

And lastly...

Your official designation and company name.