Quantcast, a global advertising technology company and an online brand management platform, has this week announced the appointment of Min-Jae Lee, JD (Juris Doctor) as the Chief Privacy Officer and Vice President, Legal. Lee will be entrusted to carry out a privacy oriented approach as well as managing consumer consent for brands and publishing agencies.

“Consumer trust is at the core of our business, and adding a privacy veteran with Min-Jae’s level of expertise to our team reflects our focus and commitment”, said Konrad Feldman, CEO, Quantcast. “Min-Jae shares our values of championing the free and open internet with a privacy-first approach and her global perspective will help us continue to lead the market and help our clients to confidently meet the requirements of existing and emerging privacy standards around the worl."

Lee - with over 17 years of experience - has held various roles in a number of fields including Affiliate and Digital marketing, Management consulting, Technology transactions, Product compliance, Data and Privacy, AdTech Media, GDPR and Global privacy, and policy/data governance programs. She formerly worked at The Trade Desk as Privacy Head, handling overall growth and evolution of global privacy and data governance. Prior to The Trade Desk, she has worked at technology and media based companies including Spotify and Adobe.

Min-Jae Lee is a law graduate, Juris Doctor, with specialization in Intellectual Property Rights, Internet, and Venture Capital from Stanford Law School. She is also a Certified Information Privacy Professional (CIPP), in the United States as well as Europe. Min-Jae Lee was also involved in the Network Advertising Initiative (NAI) and the Interactive Advertising Bureau (IAB).

“Growing up in Morocco, Greece, Korea, England, and the US, I’ve developed a unique, global perspective on privacy. Privacy is a socially-driven reflection of society, and we’re in a very interesting time in the evolution of digital advertising, where decisions around privacy are paramount," said Lee. “I chose to join Quantcast because it is leading the market in privacy-driven products through innovative technology and is a leading force in helping the industry adapt to future changes. I look forward to applying my knowledge to help drive Quantcast’s privacy-first approach to a smooth transition for its customers in the era of advertising without third-party cookies."

Quantcast has made several other recent appointments including Valerie Junger as the Chief People Officer; Ileana Falticeni as the General Counsel; and Ingrid Burton as the Chief Marketing Officer.