Advantage Club appoints Girish Bindal as chief marketing officer

Global employee engagement platform Advantage Club has appointed Girish Bindal as their chief marketing officer (CMO). 

Bindal will partner with the leadership team at Advantage Club to chart a comprehensive global marketing and communication approach that can support the company's strategic growth plans and continue to increase the company's global footprint, the company said in a statement.

In his current capacity, he will spearhead the global go-to-market functions for Advantage Club, which include integrated campaigns, digital marketing, field and event marketing, product marketing, corporate communications and brand-building operations.

An acclaimed marketing professional, Bindal has extensive experience spanning over 17 years across verticals like brand building, performance marketing, and content marketing. He brings deep digital marketing, leadership, and strategic management expertise across sectors. 

A recipient of numerous accolades, he was awarded the "Top Content Marketing Practitioners in APAC" by CMS Asia and the "Most Influential Content Marketing Professional" by the World Marketing Congress.

Before joining Advantage Club, Bindal served as the marketing leader at RoundGlass, where he successfully launched a new well-being app for B2C and B2B segments in India and the US. Previously, he led the organic marketing and growth function wing as the senior director of marketing at Elara Technologies, a real estate technology platform that owns PropTiger.com and Housing.com.

"I am delighted at having joined the Advantage Club Family. Since its inception, the organisation has etched a glorious growth trajectory and clocked several milestones. I am excited to become an integral part of this brand and leverage my existing capabilities to steer its overarching vision to fruition and emerge as a leading entity in its segment,” said Bindal.

"Having gradually emerged as a leading international organisation with a strong foothold across five different nations, we are aggressively strategising to create a stellar leadership unit. Considering the terrific skillsets and capabilities that Girish brings to the table, we are confident that we will be taking our marketing and brand positioning efforts to the next level," added Sourabh Deorah, co-founder and CEO of Advantage Club.

Bindal is a postgraduate in marketing and finance from the FORE School of Management, New Delhi.